summary:

I was tasked with crafting a distinct identity for a contemporary art exhibit, and aimed to infuse it with freshness and relevance. This involved developing a cohesive identity system and utilizing it to produce marketing materials and environmental design elements. By maintaining consistency across various touchpoints, I sought to create a captivating and immersive experience for attendees. I conducted research on contemporary fonts to determine the most suitable typeface for the lockup. Additionally, I explored a variety of exhibition designs to gather inspiration. Through several iterations, I crafted multiple logos and experimented with different color palettes to achieve the desired visual impact and resonance with the exhibit's theme.